Hi, I'm Soyun.
product designer based in Seattle.

I’m passionate about simplifying complexity and designing accessible solutions that transform business and technical challenges into impactful, user-friendly experiences for global audiences.

About me

I've always loved meeting people and sharing stories, which naturally led me to wonder: how can I create digital experiences that everyone, regardless of their background, can easily understand and enjoy?

As a product designer at LINE, I’ve spent over five years creating impactful solutions that help millions of users manage their everyday finances and enhance user engagement through interactive social media features across Asian markets. Working on global projects has deepened my understanding of diverse user needs and regulatory landscapes, enabling me to create accessible and inclusive designs.

My design journey started in London and South Korea, and now brings me to Seattle. Along the way, I’ve grown into a cross-cultural designer, creating designs that resonate with global users while reflecting their unique contexts.

In my spare time, you'll often find me traveling with my old camera, exploring new corners of the world.

Experience

LINE Plus
Product Designer / Product Manager
2019 - 2024

KOTRA London
Marketing Assistant
2018 - 2018

XnTree
Visual Designer
2017 - 2018

Education

University of Washington
Master of Science, Human Centered Design & Engineering
2024 - 2026

Chung-Ang University
Bachelor of Science, Media Communication
Bachelor of Engineering, Digital Imaging Engineering
2019

Things I'm good at

Product Design
UX/UI Design
‍User Research
Design Strategy
Wireframing
Prototyping
Usability Testing

Product Management
Data Analysis
Data Visualization
Graphic Design
Visual Design
Interaction Design

Things I love

Feeling the seasons through outdoor activities 🏔️
Hiking, Surfing, Skiing, Yoga, Camping - I'm all about getting outside and enjoying each season has to offer.

Finding good vibes music 🎧
From jazz to rock to k-pop, music is a big part of my life. Nothing makes me happier than discovering a new artist or song that is a hidden gem.

Exploring the world 🛫
I've visited 17 countries and lived in 4 so far. I love staying in one place long enough to immerse in the local culture and connect with people.