welcome to my little space
welcome to my little space

I'm Soyun, a product designer with over five years of experience designing products within real-world constraints while delivering impactful, user-centered experiences at a global scale.

Previously at LINE, I led UX design for a digital banking platform built on LINE Messenger, a global social platform with over 200M users, supporting financial management across four countries. I also worked on large-scale consumer features for LINE & Yahoo! Japan's premium membership and LINE AI Assistant.

Currently based in Seattle, I'm pursuing M.S. in Human-Centered Design & Engineering at the University of Washington, where I’m deepening my practice in research-driven and AI-focused design.

A bit more about me :)
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.
I’m currently in Seattle, where carrying a rain jacket is a lifestyle and everyone’s got a go-to coffee spot.
In my early twenties, I lived in London and worked as a designer, immersing myself in British art and design culture, which shaped much of who I am as a designer today.
Hiking, surfing, skiing, yoga.. I love feeling the seasons through outdoor adventures.
You’ll often find me traveling with my old camera, exploring new corners of the world.
When I’m home, I love baking sweet things. It's my favorite way to slow down and treat myself.

Experience

Salesforce (Corporate Sponsor)
Salesforce
(Corporate Sponsor)

Product Designer

2026 - Present

Collaborated with Salesforce AI Research to translate opaque AI voice cloning processes and synthesized outputs into interpretable visual representations that surface underlying semantics.

Salesforce
(Corporate Sponsor)

Product Designer

2026 - Present

Collaborated with Salesforce AI Research to translate opaque AI voice cloning processes and synthesized outputs into interpretable visual representations that surface underlying semantics.

University of Washington

Graduate Research Assistant

2025 - 2025

Co-authored a research paper and designed a AI Concept Envisioning Toolkit offering scaffolding to help designers identify potential harms and align AI concepts with human values early on.

OneCo

UX/UI Designer

2025 - 2025

Enhanced enterprise onboarding for a B2B financial and HR platform by enabling data autosave to improve conversion, while reducing bugs by 30% through iterative QA.

LINE Plus

Product Designer

2019 - 2024

Led product design across digital banking and premium features, shaping experiences used by millions across multiple markets, while driving measurable business impact at scale.

XnTree London

Visual Designer

2017 - 2018

Collaborated with Salesforce AI Research to translate opaque AI voice cloning processes and synthesized outputs into interpretable visual representations that surface underlying semantics.

Education

University of Washington

M.S. in Human Centered Design & Engineering

2026 (Expected)

Chung-Ang University

B.S. in Media Communication
B.E. in Digital Imaging Engineering

2019

Toolbox

Figma

Product & system design

Figma Make

Interactive prototyping

ChatGPT

Concept exploration

Gemini

Research & synthesis

Cursor

Vibe coding

Lovable

AI app prototyping

Adobe Photoshop

Adobe
Photo
shop

Visual assets

Jira

Product collaboration

& more!

Thanks for making it all the way down!
Enjoy some of my all time favorite music :)
Thanks for making it all the way down!
Enjoy some of my all time favorite music :)
Thanks for making it all the way down!
Enjoy some of my all time favorite music :)
Soyun's iPod
All Songs
Soyun's iPod
All Songs